Meals that fit your life
Meal planning, recipes and groceries, shaped around stage and preferences.
Plan B Mom and Baby Care
Your everyday. Together.
A free core care experience for mother and baby. From pregnancy to the early years, bring meals, movement and daily routines into one place.
A look inside
Two homes. One connected journey.
Switch between Mom and Baby, with profiles for one mother and up to three babies. These screens preview the intended experience; features may differ in the current build.
The small things, brought together
Care that fits into your day.
Movement with Aira
A familiar illustrated guide for pregnancy, postpartum and everyday movement.
Care for your little one
Feeding, everyday care and age-based needs as your baby grows.
The little things, remembered
Journals for mother and baby, with a place for daily routines and milestones.
A starting point, just for you
What does care
look like today?
This short guide helps you explore the app. Your answers stay on this page and are not saved or sent to the app.
Question 1 of 2
Which stage feels right for you?
A thoughtful foundation
Your care. Your choices.
The core app is designed to stay free, without usage caps. Devices and partner-shop purchases are optional.
Do I need a wearable?
No. Meal planning, journals and everyday care are designed to work without hardware. Only supported devices will be listed as compatible.
What is Aira?
Aira is the illustrated guide for movement and everyday baby-care demonstrations. Planned camera-guided features require validation and reviewed content.
How is privacy considered?
The design calls for camera processing on-device and local care journals. Authentication, payment and fulfilment use separate data flows. Check the current app’s privacy information for implemented behaviour.
Is the app available?
The November 2026 company presentation reports Plan B on TestFlight. Visit the app website or contact us for current access. The screens here are design previews.
Let’s build this together